Kuala Lumpur:
Kuala Lumpur: Malaysia will host the South Indian International Movie Awards (SIIMA) which will be held for the first time in Southeast Asia on September 12 and 13, 2014, in Kuala Lumpur. The highly acclaimed award event was announced by Vishnu Induri, Chairman of South Indian International Movie Awards (SIIMA) and Tony Nagamaiah, General Manager of Malaysia Major Events (MME), in Kuala Lumpur on August 14.  
 
Supported by Malaysia Major Events, the prestigious awards event recognises talent and excellence of the South Indian movie industry on a global platform. 
 
The launch was also graced by highly acclaimed Indian film actor and producer, Surya, as well as popular actors Rana Daggubati, Shriya Saran and Vidyut Jammwal, who truly brought the glamour of the big screen alive. In addition to the celebrities present, a special preview of upcoming movie Anjaan, an action thriller, starring Surya and Samantha was also showcased at the launch.
 
Speaking at the launch, Tony Nagamaiah, General Manager, Malaysia Major Events, said SIIMA is an excellent opportunity for Malaysia to strengthen its association with the South Indian film industry.
 
Nagamaiah said, “We have a good relationship with the South Indian film industry and we look forward to be part of its continued growth. Hosting SIIMA is testament to Malaysia as being a preferred destination for top-class events and also gives us the opportunity to increase global exposure on the unique experiences Malaysia has to offer”.
 
“This event will give fans a great opportunity to experience the South Indian cinema industry’s excitement, glamour and abundance. We believe this event will attract fans from around the region and contribute more than 20-25 million UDS in estimated tourist expenditure,” he added.
 
Over hundred Indian movie stars will grace the red carpet and fans can look forward to a star-studded event with performances from several top stars including Tamanna, Anirudh, Devi Sri Prasad, Shriya Saran, Shiv Rajkumar, Lakshmi Menon, Nivin Pauly, Regina, Rakul preet etc. 
 
Brinda Prasad, Chairperson of SIIMA said, "I would like to thank the star cast of Anjaan who have extended their support in flagging off the celebrations of the 2014 edition of SIIMA. We hope to continue entertaining our audience through this initiative and help South Indian cinema reach to a wider global audience."
 
Celebrating the artistic and technical achievements of the South Indian film industry on a global platform, SIIMA connects the glittering world of South Indian Film fraternity to a larger audience while demonstrating exceptional work of art, innovation, integrity and success.
 
Multi-talented actor Surya remarked, "SIIMA has created a platform for South Indians Films to reach its global Audience and we are happy that SIIMA has partnered with Anjaan movie to host the premiere in KL. A special thank you to Malaysia Major Events for supporting this award and making it possible to position the Indian movie scene on a global platform. Malaysia's well know hospitality has the made the country one of my favourite destinations to visit and I am glad to be back here again."
 
Some of the leading nominations for 2014 include Attarintiki Daredi for 12 categories in Telugu; Drishyam & Amen for 8 categories in Malayalam; Googly for 11 categories in Kannada.